The Niyat is an online retail shop that sells sports shoes and other items linked to sports, we realized that content marketing would help it provide customers additional reasons to interact with the company website. For their content marketing campaign, We chose four strategies that included timely sports articles update timed to match up with current sports activities, content linked to various events throughout sports history, and articles that capitalize on new trends and developments in the world of sports as they happen.
Viewers became a wanted news and entertainment source for sports fans throughout the nation because of its approach to creating both timeless and trendy content. Techyzo observed a 100% increase in organic search engine traffic and a 230% increase in the number of ranking keywords on their website, both of which are largely attributable to their content marketing approach. The company's content marketing initiatives also allowed it to publish high-profile stories on well-known websites including Top sports newspapers.